MEANING OF TRADEMARK SEARCH <br>Trademark search means the action taken to determine the viability and uniqueness of the proposed in comparison to the mark which are already available in the market. Trademark search is conducted before applying a trademark for registration. Trademark search also gives an idea about similar or deceptively similar mark that exists. Trademark search also protect us from adopting a mark which clash with well-known marks or prohibited marks. The main purpose of trademark search is to identify any prior existing trademarks that may be similar or identical to the proposed trademark and may create a likelihood of confusion among consumers. Trademark searches can be narrow in scope or can include results from every avenue for trademark protection for every mark is remotely similar to the mark that is the subject of the search. <br> <br>If two trademarks for two separate companies are too similar, consumers will be confused and not know which goods are from which company. For this reason, there are laws in place that protect registered trademarks from being duplicated and prevent consumer confusion. If a trademark owner would like to register a trademark, they first must search to make sure their design is not too similar to any other company’s trademark.