Worldwide Journal Of Analysis In Marketing

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For non-native English speakers, the use of a duplicate editor is strongly inspired. Presents scholarly, managerially related articles on advertising, bridging the hole between theory and practice. The journal is geared towards advertising and administration students and entrepreneurs at senior- and mid-level positions as the leading advertising journal in the DACH-countries . The journal has a great custom of forty years and is the official academic journal of the marketing scholars organization in the German speaking countries, i. E., German Academic Association for Business Research, Section Marketing.

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This paper research how companies can strategically manage product evaluations by social media influencers. Authors are free to make use of internet appendices as a companion to their articles. The function of a web appendix is to offer supplementary supplies which are extremely relevant to the article and should facilitate replication (e.g., examine stimuli, pretests, replication research, supplementary analyses). In contrast, materials that is central to the understanding of the article should be included within the text or in an Appendix that is printed with the article within the journal. Moreover, materials that is not instantly relevant (e.g., extra studies that aren't central to the conclusions of the paper) shouldn't be included in the Web Appendix.

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