<h1>Content Marketing Ideas for B2B Companies</h1>

The next step is to find experts who you can interview and create a narrative around. For their keyword research, Slidebean used a combination ofVidIQand TubeBuddy. Then, choosedigital marketing business ideasof the keyword ideas reports, like the Questionsreport. Shows how many different websites are linking to this piece of content.

The opportunities are endless but just as with other content formats, it pays to put together a solid strategy. You can read how to do this in our guide on " How to Develop a Video Marketing Strategy That Drives Business." Your blog should be seen as so much more than a place to publish content. It should be seen as an opportunity to position yourself as industry experts, own SERPs for core topics relating to your business, and drive an increase in organic traffic.

Offering so much valuable, interesting content for free is a fantastic example of effective B2B marketing, which should always provide value before it tries to extract it. When Adobe first joined the app, the company's second video got over 2 million views. The video asked its audience, Who is a creative TikToker we should know about? A B2B marketing approach that works for one business may not work for another, but thats not to say we cant learn something from the pros.

With their powers combined, marketing and sales can create more seamless experiences for prospects and customers and share their unique expertise to target the best leads as a united front. Theyre searching for information on your industry or product type, and reading blog posts, guest posts, and articlesthen sharing the good ones on their company Slack. The biggest advantage of working with people who are influential is the kind of exposure that your brand will get through their channels. You can tap into their audience directly when they include your content in their social media posts or newsletters.

In this regard, short blog posts or infographics can be suitable formats for thought leadership. Jacobys podcast series The Milk CheckUS-based industrial marketing agency Gorilla 76 found success in this strategy when targeting a highly niche audience. The agency wanted to provide high-quality content to an underserved market dairy farmers in the US. It roped in its clients CEO, who has collective industry expertise of more than 90 years, to be the podcast anchor. On top of brand awareness, a podcast can also help increase sales over time.

Finally, once you have all your ducks lined up, you need to be revising your analytics. Whether its your social media or website analytics, you need to be paying careful attention to what is working and what isnt. AGCO Corporation is a B2B brand that manufactures agricultural solutions for farmers, particularly large-scale farming centers. Instead of trying to target home growers, they create and share content relevant to a very niche community. As a whole, this years B2B research provides valuable insights you can use to gauge your efforts vs. your peers and make the case to stakeholders. To help identify your best opportunities, lets look at several key differences between the top performers and the group as a whole.

Evergreen content is content that is not time-sensitive and continues to be relevant long past its publication. Coming up with a consistent, ongoing stream of valuable content topics is where many content marketers get stuckwhether theyre B2C or B2B. As you begin to develop your collection of content, continue brainstorming and executing. If you plan wellin other words, if youre executing content for each audience regularly, rather than focusing on only oneyoull be in good shape.

This will help you identify which pieces of content are performing the highest, so you can create more like it. Once youve optimized your content for your high-performing channels, you can go back and share it on your lower-priority channels. Regardless of whether you choose to keep content marketing in-house or outsource it, there will be an initial learning curve for everyone. In brief, however, hiring freelancers or an agency can save your in-house team lots of time, especially if you want to get a lot of content ready in a short period of time.