What is link building?

SEO optimization is to improve the quality and authority of the site. One of the most important factors in seo is the quality of link mass. Link mass is the totality of all the backlinks of your website, that is, links which contain the address of your site, search engines are very fond of sites that are often and well cited on the Internet.

The process of building link mass is called - link building. This method of site promotion is very difficult, so in order to answer the question in detail, what is link building, let's analyze its main strategies.

The main ways of building link building

There are many strategies in link building. They can be divided into three types - white link building strategy, gray and black. Speaking of white, we mean natural growth of external links, without the use of manipulation and deception of search engines.

To the white strategy of link building, include the following types of link building:

1. Outreach - publishing PR links to the site, by interacting with sites, writing expert articles, and giving out analytical information. In order for various industry and news resources not to charge you for posting articles, you need to be an expert in your field. Sometimes, outreach requires a financial investment or other partnership terms.

2. Crowd marketing - mentions of your site on forums, sites with discussions of various information. The main feature of crowd marketing is to get natural links, usually unanchored. We do not recommend in any case, do not engage in automatic reference spam, in order to obtain anchor links. It is better to use the services of any forum posting service .

3. Submits - gaining link weight by adding the company to directories, directories and online magazines. For submits, usually a simple registration, fill out a profile, publish a small list of your customers and links to your company pages on social networks.

4. Social media - reposts, publications and mentions of your brand in social networks, for a variety of link profile.

5. Blogging - a personal profile and blog on sites like WEB 2.0, as well as blogging platforms, not only well perceived by search engines, but also allows you to get customers who are already familiar with your expertise.

Dealt with the popular white methods, in order to fully disclose the topic, what is link building, will be necessary to tell about the gray and black methods, which make to get positions in search results. After all, link building is not only links received only the efforts of your brand, sometimes the link mass can be strengthened with the help of careful but effective methods to promote your site.

Gray strategy for getting external links

A gray strategy involves link building, in which you manipulate links for higher rankings within search engines, without grossly violating the rules, and without using spam or illegal methods. Such links are less natural, but can bring traffic if the articles are posted from quality resources.

The main methods of gray seo in link building are:

1. Getting links on exchanges. This method implies a perpetual link bought for money, which the webmaster places for a fee. It is important to be very careful, because such links often have a lot of spam, if you got a dishonest webmaster.

2. Perpetual links placed end-to-end method, by creating sites for clients. Search engines do not officially consider such links a violation, but you need to use this method correctly.

3. Crowdfunding, where the development of the profile of the company is engaged in a specialist in crowdfunding marketing. Here it is important to choose the right performer.

Black method of working with links

Any automatic placement of links to your site is a method that can be called black seo. This type of site optimization is often mistakenly considered the fastest. But it is the most dangerous method. As a rule, the owners of such sites do not create copyright material, do not publish expensive publications on the sites and do not care about the weight of their site. The main task of such sites, to get on the first pages in extradition and get customers.

What types of black link building exist?

1. Rental links. Placing temporary links is a dangerous method in seo, the essence of which is a linkbilding strategy to place links on temporary donor sites, which is very cheap, but must be continuously supported by a monthly payment. Promoting resources by this method is considered a flagrant violation of the work, and you can easily be blocked by the search engine.

2. Articles from donors who have a bad history, or engaged in manipulation. Such seo will have a very negative impact on your promotion strategy, so for the safety of your resource, you should not use this method. It is unlikely that such links will allow you to become higher than your competitors.

3. Link building for outsourcing, or as it is also called uncontrolled link building, this is a massive purchase of donors, with the aim of simply increasing the citation rate.

Summarizing the topic devoted to optimizing the promotion of the site, the following conclusion: the process of building links should be considered and as natural as possible. It is important to do everything honestly and then with any update of search algorithms, your site will always be higher than the competition. That is the secret of the perfect link building strategy.