Podcast Marketing: How Effectively Are You Using This Powerful Marketing Strategy
Every day begins and is ended with the exact same question. Our clients and potential clients frequently ask us "How do I increase the size of my business and increase my fair share of the market?" Our answer is very simple "Build your base of prospects and build that pipeline consistently and effectively."
One tip I'm able to offer you is take a look at my brief synopsis of today, is to discover how you can become a successful PodCaster and watch your bottom line rise to the sky!
Over the past 10 years over the past decade, the Internet has led to the development of many groundbreaking marketing methods. From ezine publishing that has been successful and distribution straight through to more powerful SEO practices for search engines.
As a television and radio broadcaster/marketing consultant, I have had the sincere pleasure of understanding just how important both the radio and television marketing methods are to businesses and individuals in getting the word out to their prospective audience.
Our weekly online radio show, Net Talk Radio has been well-received by listeners as well as advertisers. I guess I always knew that with time, increased connectivity speeds and portable hand-held devices would eventually enable an expanded target audience reach.
podcastsis finally here!
While we first began using our online talk radio format some time back, we're capable of enhancing the quality by letting our listeners virtually download our program (information as well as entertainment) straight into their iPod and IRiver devices. Our audience is now able to listen where ever and whenever "they" like. As an added benefit to us and our valued advertisers, we're able to monitor each hit (listener) around the clock for about the cost of coffee! We achieve this with the help of one of today's best emerging audio/blogging technologies popularly referred to as "PodCasting".
Anyone Can Do This!
First, What is Podcasting?
The term "podcasting" emerged as a brand new term to define the technology that is used to distribute (share) audio content from websites to the users (clients) of that content. They typically listen to it using an iPod (hence the name "pod") or any other type of .mp3 player (iRiver) at their discretion as well as their convenience and control.
PodCasting is in a way similar to the concept of time-shifted videos software and devices like TiVo, which allow you to see exactly what you want to when you want it . It works by simply recording and storing video, however, PodCasting is used primarily for audio up to date. (Universal video deployment is likely in the near future.) In conclusion, I'll describe, however, how this new and easy-to-use technology can be used in order to distribute (deploy) any kind of file , including photographs (images) or video, software updates, or text.
PodCasting employs an XML-based method of communication known as RSS (Real Simple Syndication). Content producers (PodCasters) describe the latest content using An XML RSS file which includes dates and descriptions, titles, and specifics links to the .mp3 files. This "automatically" created file is referred to as the RSS feed. Dave Winer is considered by many to be the creator of RSS and a pioneer within the environment of applied XML. The component to making PodCasting be compatible with RSS involves "enclosures" (remember the term) an element that is used by RSS 2.0.
As a consumer or end-user the user simply runs an "aggregator" (remember this term also) program like Adam Curry's iPodder from MTV on your personal computer which allows you to sign up to RSS feeds. Software like Adam's can either follow a specific schedule or design download the RSS filesand then check to see if new material is accessible. If any new content is available then the audio files will be automatically downloaded and put into an appropriate folder (of your preference) within your system's disk or directly routed to your mp3 player.
I used an asterisk as stated above to create this an honest and sometimes painful disclaimer. When I said that "Anyone could do this" I would more precisely say, "Anyone that properly learns (from an authentic professional) and then implements the personal PodCast process can reap the significant harvest of larger numbers by developing an and maintaining their personal emerging community. If you are a business owner online, this is huge and necessary! This marketing solution can not just help you to be financially stable however, it can turn you into an "STAR"!
Integrating the PodCast Magic into Your Arsenal
Here's a list of things to do to prepare to present your very first PodCast presentation.
1. Do some research on the PodCast component.
Find out the specifics of the details of what PodCasting is and how it operates. I recommend visiting http://www.google.com and typing, "PodCast Radio" into the search field.
2. Physically Search Out Only The Genuine Professionals
Make a list of the PodCasters who have proven to be experts in what they are doing. You should only be aligned with the top. From this list, contact them by phone and get their brain(s). If you are unable to locate an actual telephonic point of contact, I strongly recommend you to remove them from your list. You want to do business with those that believe in "touching" their target market by providing more intimacy and one-to-one personalization and not just an email. Keep in mind that you're searching for a friend. A mentor. Not necessarily someone who will steal your money and make you feel off. A strong alliance (friendship) is your goal here.
3. Find Your Passion
What is your passion that you share with other people? What true value will your viewers gain from you? What is your ideal audience? Understand the "WHY"!
4. Develop Your Plan & Work Your Process
What is it that you must master? What is it that you must do? What is the date you will be readyfor? Who will offer you the help you require to fulfill your plan. What equipment is required?
5. Make Your Podcast Happen!
When you embark on you "new-to-you" adventure Don't expect perfection the first day. Be patient with yourself and accept that you'll change. All of us started at scratch. You've seen my first radio air-check during my initial radio show located in Bakersfield, California. I sounded just like someone who was a bumbling knucklehead. :-) A little training and determination can bring your voice near perfect, however, make sure you are fair to yourself and allow yourself the time to develop.
Connect to Pro-PodCasters. Listen to favorite local stations. Read articles and books like this one on a regular basis. (I do it all the time!)
6. Finally... There are no excuses!
If you "really" need to crank up the intensity of your marketing, PodCasting can provide you with a huge advantage in the marketing.
Be aware of this...
Other people will talk about it, but never take their decision.
On the other hand, should make any excuses you can make and begin going on your first PodCast right away! (At the very minimum ensure that you move PodCasting toward the top of "TO-DO" to-do" list!
In closing today...
I've only illustrated some of the things you need to know prior to go piling into your PodCast endeavor full steam ahead. Make sure you identify and test all the angles of marketing when it comes to creating an ongoing, money-generating PodCast production for the whole world to listen to and listen!
Happy PodCast Marketing!
One tip I'm able to offer you is take a look at my brief synopsis of today, is to discover how you can become a successful PodCaster and watch your bottom line rise to the sky!
Over the past 10 years over the past decade, the Internet has led to the development of many groundbreaking marketing methods. From ezine publishing that has been successful and distribution straight through to more powerful SEO practices for search engines.
As a television and radio broadcaster/marketing consultant, I have had the sincere pleasure of understanding just how important both the radio and television marketing methods are to businesses and individuals in getting the word out to their prospective audience.
Our weekly online radio show, Net Talk Radio has been well-received by listeners as well as advertisers. I guess I always knew that with time, increased connectivity speeds and portable hand-held devices would eventually enable an expanded target audience reach.
podcastsis finally here!
While we first began using our online talk radio format some time back, we're capable of enhancing the quality by letting our listeners virtually download our program (information as well as entertainment) straight into their iPod and IRiver devices. Our audience is now able to listen where ever and whenever "they" like. As an added benefit to us and our valued advertisers, we're able to monitor each hit (listener) around the clock for about the cost of coffee! We achieve this with the help of one of today's best emerging audio/blogging technologies popularly referred to as "PodCasting".
Anyone Can Do This!
First, What is Podcasting?
The term "podcasting" emerged as a brand new term to define the technology that is used to distribute (share) audio content from websites to the users (clients) of that content. They typically listen to it using an iPod (hence the name "pod") or any other type of .mp3 player (iRiver) at their discretion as well as their convenience and control.
PodCasting is in a way similar to the concept of time-shifted videos software and devices like TiVo, which allow you to see exactly what you want to when you want it . It works by simply recording and storing video, however, PodCasting is used primarily for audio up to date. (Universal video deployment is likely in the near future.) In conclusion, I'll describe, however, how this new and easy-to-use technology can be used in order to distribute (deploy) any kind of file , including photographs (images) or video, software updates, or text.
PodCasting employs an XML-based method of communication known as RSS (Real Simple Syndication). Content producers (PodCasters) describe the latest content using An XML RSS file which includes dates and descriptions, titles, and specifics links to the .mp3 files. This "automatically" created file is referred to as the RSS feed. Dave Winer is considered by many to be the creator of RSS and a pioneer within the environment of applied XML. The component to making PodCasting be compatible with RSS involves "enclosures" (remember the term) an element that is used by RSS 2.0.
As a consumer or end-user the user simply runs an "aggregator" (remember this term also) program like Adam Curry's iPodder from MTV on your personal computer which allows you to sign up to RSS feeds. Software like Adam's can either follow a specific schedule or design download the RSS filesand then check to see if new material is accessible. If any new content is available then the audio files will be automatically downloaded and put into an appropriate folder (of your preference) within your system's disk or directly routed to your mp3 player.
I used an asterisk as stated above to create this an honest and sometimes painful disclaimer. When I said that "Anyone could do this" I would more precisely say, "Anyone that properly learns (from an authentic professional) and then implements the personal PodCast process can reap the significant harvest of larger numbers by developing an and maintaining their personal emerging community. If you are a business owner online, this is huge and necessary! This marketing solution can not just help you to be financially stable however, it can turn you into an "STAR"!
Integrating the PodCast Magic into Your Arsenal
Here's a list of things to do to prepare to present your very first PodCast presentation.
1. Do some research on the PodCast component.
Find out the specifics of the details of what PodCasting is and how it operates. I recommend visiting http://www.google.com and typing, "PodCast Radio" into the search field.
2. Physically Search Out Only The Genuine Professionals
Make a list of the PodCasters who have proven to be experts in what they are doing. You should only be aligned with the top. From this list, contact them by phone and get their brain(s). If you are unable to locate an actual telephonic point of contact, I strongly recommend you to remove them from your list. You want to do business with those that believe in "touching" their target market by providing more intimacy and one-to-one personalization and not just an email. Keep in mind that you're searching for a friend. A mentor. Not necessarily someone who will steal your money and make you feel off. A strong alliance (friendship) is your goal here.
3. Find Your Passion
What is your passion that you share with other people? What true value will your viewers gain from you? What is your ideal audience? Understand the "WHY"!
4. Develop Your Plan & Work Your Process
What is it that you must master? What is it that you must do? What is the date you will be readyfor? Who will offer you the help you require to fulfill your plan. What equipment is required?
5. Make Your Podcast Happen!
When you embark on you "new-to-you" adventure Don't expect perfection the first day. Be patient with yourself and accept that you'll change. All of us started at scratch. You've seen my first radio air-check during my initial radio show located in Bakersfield, California. I sounded just like someone who was a bumbling knucklehead. :-) A little training and determination can bring your voice near perfect, however, make sure you are fair to yourself and allow yourself the time to develop.
Connect to Pro-PodCasters. Listen to favorite local stations. Read articles and books like this one on a regular basis. (I do it all the time!)
6. Finally... There are no excuses!
If you "really" need to crank up the intensity of your marketing, PodCasting can provide you with a huge advantage in the marketing.
Be aware of this...
Other people will talk about it, but never take their decision.
On the other hand, should make any excuses you can make and begin going on your first PodCast right away! (At the very minimum ensure that you move PodCasting toward the top of "TO-DO" to-do" list!
In closing today...
I've only illustrated some of the things you need to know prior to go piling into your PodCast endeavor full steam ahead. Make sure you identify and test all the angles of marketing when it comes to creating an ongoing, money-generating PodCast production for the whole world to listen to and listen!
Happy PodCast Marketing!
