1000 watts of power to crush through tough ingredients like ice and frozen fruit Intuitive Touchscreen– easy to clean, longer lasting, more intuitive compared to blenders with Mylar buttons 72 oz.. Total Crushing Pitcher – Blast through everything from ice to whole fruits in seconds for frozen drinks, ice cream, smoothies and more. Auto-iQ Technology - These 4 timed pre-set patterns of pulsing and pausing make recipe creation as easy as tapping a touchscreen Manual controls – You can depend on these settings to craft and customize recipes to your exact specifications.DO NOT use abrasive cloths, pads, or brushes to clean the motor base or control panel, as this can dull or scratch the surface