Backlinks, also referred to as inbound links or incoming links, play a crucial role in improving your website's ranking. These links are obtained when another website links to yours. The quality and quantity of backlinks are key factors in determining the authority and credibility of your website. By earning more backlinks, search engines recognize the value and relevance of your content. Quality backlinks make it easier for your website to achieve higher rankings. It's worth noting that backlinks are among the top three factors that Google considers when evaluating websites.
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