Men over 25+, with predisposition of buyers being slightly older (35-45+), medium level education.
Based on our traffic sources reported users, the average user is a 39+ millennial, mobile user.
35%-40% suffer from ED or prostate problems, sexual insecurity, fear of being rejected, emotional problems, fear of growing old, etc.
Additional affections: diabetes, high cholesterol and high blood pressure
52% college attended
82% homeowners
74% shop online for books, vitamins, software, travel
Psychological factors: stress, anxiety, depression, loneliness.