Customer lifetime value (CLV) is a critical metric that measures the total value a customer brings to a business over their entire relationship. In today’s highly competitive business environment, maximizing CLV has become a crucial strategy for sustainable growth.

A customer’s lifetime value is determined by the amount of revenue they generate for a business through their purchases, as well as their likelihood to continue buying from that business. Therefore, it is essential to focus on building a long-term relationship with customers to maximize their lifetime value.

https://kevinchinuk.wordpress.com/2023/04/05/maximizing-customer-lifetime-value-for-sustainable-business-growth-kevin-chin/ ↗

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