It's already April, and we are getting crazy for April Birthstone. It is the most precious gemstone, a diamond. But when you're the jewelry retailer dealing in semi-precious gemstones, you won't prefer keeping the inventory of diamond jewelry. This is because you understand the choices and paying capacity of your clientele. And if you are a jewelry wearer who loves to accessorize but doesn't want to burn a significant amount on one jewelry item, then you won't prefer buying diamond jewelry.